dimanche 19 mai 2013

How to Become a Fashion Designer

There is no formal education or certification required to become a successful fashion designer, but that doesn't make the feat any easier. You will need to have a combination of drawing, sewing, and design skills, a knowledge of the fashion industry, and unparalleled perseverance. A few ideas to help you get started are outlined in this article.


Honing Your Fashion Design Skills

  1. 1
    Develop your skills. Successful fashion designers have a wide array of skills, including drawing, an eye for color and texture, an ability to visualize concepts in three dimensions, and the mechanical skills involved in sewing and cutting all types of fabrics.[1] .

    • Get excellent sewing tuition if you haven't already learned this skill well. Being able to sew difficult fabric under challenging situations is a must when designing clothing. You need to feel confident about using sewing machines, including industrial ones and you also need good hand sewing skills.
    • Learn pattern making. Knowing how to spot a style you like and replicate it in a pattern freeform will stand you in excellent stead throughout your career but you need to work at it––it's a skill that doesn't come easily to many people.
    • Understand how fabrics move, drape, breathe, react when worn, etc. Your in-depth knowledge of fabric is absolutely essential to using it properly when designing. Also know where to source materials from.
    • Learn about existing designers, not just who they are, but their backgrounds, their signature style, the learning that they undertook. Knowing this will help you to be a much designer yourself, as you can borrow and build on their ideas.
    • Learn how to create storyboards and product ranges. Be good at researching trends through media, comparative shopping and trade shows.
    • Start developing these skills at a young age. Be prepared to devote hours of time to perfecting your craft.
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    Learn more. If you can, it makes good sense to get a diploma or degree in fashion design or a related program. You'll learn a great deal, make excellent early contacts and have ample opportunity to show off your skills in a less judgmental environment (although still be prepared to be critiqued!) Do one (or both) of the following:

    • Get a degree in fashion design. Most programs are three or four years long. You will study drawing, color and composition, pattern-making, and draping.[2] In addition to learning practical skills like these, you will also be working with industry professionals who may serve as important contacts in the future and who can give you first-hand advice and feedback on your work.
    • Apply for an internship or apprenticeship. If school is not for you, or if you simply feel that real-world experience will be of more benefit to you, then find a fashion internship. You will need to have an impressive portfolio to apply and be willing to start at the bottom; interns are often given menial tasks like getting coffee. Again, the connections you make through your internship or apprenticeship will be vital as you pursue your career in fashion, and working with industry professionals will give you an opportunity to pick up important skills first-hand.

Working Out Which Fashion is Your Passion

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    Decide which designing field is your principal interest. You may need to start at the bottom but you do need to have a goal in mind as to the type of designing you want to undertake lifelong. Are you interested most in haute couture, ready-to-wear, fitness/leisure gear, the mass market or niches such as eco wear? Each has advantages and disadvantages that you'll need to explore before reaching your final decision on which pathway to pursue. Within these major fields, you'll also need to decide on a few sub-set areas for your fashion design. You might wish to straddle a few but to begin with, don't over-extend yourself as it's better to perfect your designing within one area and then experiment when you've already got a good foothold in the industry. For example:
    • Women's daywear, women's evening wear, women's lingerie
    • Men's daywear, men's evening wear, men's undergarments
    • Boys' wear and/or girls' wear; teenage wear
    • Sportswear/fitness/leisure wear
    • Knitwear
    • Outdoor, adventure, outerwear
    • Bridalwear
    • Accessories
    • Costume design for theater, movies, the advertising industry and retailers.
  2. 2
    Plan some key pieces. What is your absolute strength in designing? Perhaps you're a whizz at lingerie or a genius with yoga pants. Your passion and skill are an important first part of the equation. Of course, the second part is matching this to what the market wants, which in fashion, is part convincing the market and part noticing what the market is demanding.

Deciding if the Fashion Industry is Ready for You

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    Assess your skills and personality honestly before pursuing a career in fashion design. You may love clothes but clothing is only part of the story when undertaking fashion design. You'll also need excellent communication skills, a willingness to work very hard (often 24/7), a tough hide when criticized, an ability to cope with stress, openness to having many different clients and/or bosses, an acceptance that there will be loneliness or isolation on occasion (depending on how you set up your design business or career) and an ability to be a self-disciplined self-starter.
    • Being a fashion designer is probably for you if: You want to devote your life to this career (it's your "vocation"), you don't mind uncertainty or insecurity, you are willing to stand up for what you believe in, you have distinct ideas about what is important in fashion, you listen to clients well, you know the fashion industry inside out and you live, eat and breathe fashion.
    • Being a fashion designer is probably not for you if: You can't manage stress well, you don't like uncertainty or instability, you want a career without too many highs or lows, you need other people to praise your efforts, you need a lot of guidance, you hate being financially unstable and you have too many other interests in life.

Setting Yourself Up for Success

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    Get educated about the business side of fashion. Being a successful fashion designer not only requires talent and creativity, it also requires a sound knowledge of the business and marketing aspects of the fashion world. Keep yourself updated on the happenings in the fashion industry by regularly reading trade journals like Women's Wear Daily and Daily News Record.[3]

    • Many fashion design programs include courses in marketing.[4] Some programs/majors highlight marketing more than others, so be sure to do ample research on the coursework involved in the program you choose. If you've already undertaken a course but missed the marketing/financial side of things, consider doing short courses in these aspects of business.
    • Learn beyond design. There is an entire supply chain involved in the fashion industry and you need to understand what each person's job is, so that you can see things from their perspective too, in order to make compromises, meet demands and understand where things get held up. Research what others do, such as buyers, merchandisers, pattern cutters, garment and fabric technologists, quality controllers, graders, sample machinists, sales people, PR and marketing people, fashion journalists, retailers, event organizers, fashion stylists and so forth.
    • Know your customer. This skill is basic and essential and it's one a fashion designer must never lose sight of. Know how much your customers spend, what their lifestyles are, where they like to shop, how they like to shop and what they like and dislike. Know what are absolute needs and what are the things that only get bought when disposable incomes are less tight. If you have done marketing, you should have a solid understanding of how to work out customers' needs.
    • Know your competitors. Always keep an eye on what other fashion designers in your area of interest are doing. At a minimum, keep up. Better still, surpass them while still meeting your customers' needs.
    • Trade fairs are an excellent place to develop deeper understanding of how the fashion industry works and what will work for you in terms of meeting customer needs and staying competitive.
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    Look for fashion design jobs. There are various ways to find work in the fashion industry as a designer and it depends on the type of designing you're interested in. In some cases, being versatile will help you a great deal, just so that you get the experience and then jump across to your real passion later. And in most cases, you'll need to be persistent and apply to many different places to get your foot in the door. For starters, some places to apply to include:
    • Existing fashion houses and designers - look for internships, entry-level paid positions, assistants to designers, etc.
    • Costume positions with movie studios, theaters, costume stores, etc.
    • Online advertisements through various online job agencies
    • Word of mouth––use your college or fashion industry contacts to get you through the door. In an industry that values what people who already are well positioned have to say, this is a good way to get started.
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    If running your own design business, be prepared to be financially astute. You may be exceptionally creative but be absolutely certain that if you run your own fashion label, you need to be business savvy. You do need to understand those numbers and the invoices that keep piling up on your table. If you really hate this stuff, there are good options, such as asking your accountant to take care of all things financial but it still pays to keep on top of the whole thing yourself. And if you really, really hate this side of it, look for work as a fashion designer with a fashion house instead of running your own label.
    • What type of trader will you be? There are many possibilities, including sole trader, partnership, incorporated company, etc. Each has distinct advantages and disadvantages that you should discuss with your legal and financial advisers before proceeding. Be sure that you are covered for liability in all circumstances, especially if you're in a particularly litigious culture.
  4. 4
    Be realistic. You may need to be willing to move to match your market but that depends on how you work and sell. Being realistic means recognizing that it's pointless trying to sell a lot of haute couture to people who only want career clothing in a semi-rural town while it's no good trying to sell bikini to the Inuit. You'll need to focus on where your market is most likely to be and either work out whether it's best for you to live and work in that same area or how to get the distribution from your current area to the place where it's most likely to sell.
    • Take into consideration the influences around you. As a creative person, part of your creative process is being around like people and sparking off their ideas and suggestions too. It's a lot harder to do this alone or working alongside people who aren't into your fashion approaches.
    • Remember too that seasonality impacts fashion designing and may have an impact on the type of clothing you're producing and where you wish to sell it.
    • Consider the power of online selling. Provided you use good quality three dimensional images that can be zoomed and turned, selling your fashion online to anywhere in the world is another realistic possibility nowadays. This allows you greater flexibility in where you'll live and design and can reduce the daily commute to zero. This may be ideal if you plan on staying a small fashion label. Even then however, you should still make allowances for traveling to major fashion shows.
    • Living in a city with a thriving fashion industry makes good sense for many designers. According to the Global Language Monitor (GLM), the following cities were the top fashion capitals of the world in 2012, in descending order:[5]

      • London, England
      • New York, US
      • Barcelona, Spain
      • Paris, France
      • Madrid, Spain
      • Rome, Italy
      • Sao Palo, Brazil
      • Milan, Italy
      • Los Angeles, US
      • Berlin, Germany.

Creating Your Fashion Portfolio

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    Assemble a portfolio of your work. Your design portfolio will be vital when applying to design jobs and internships, as it is your chance to market yourself and your work. Your portfolio should display your best work, and highlight your skills and creativity. Use a high-quality binder to show that you take yourself seriously as a designer. Include the following in your portfolio:[6]

    • Hand-drawn sketches or photographs of these sketches
    • Computer-drawn designs
    • Resumé
    • Mood or concept pages
    • Color or textile presentation pages
    • Any other pieces that fairly reflect what you're capable of doing and evolving into.

Tips

  • Develop a good logo if running your own fashion label. It will define your style from the outset and so it needs to be good from the outset. It is worth getting a professional graphic designer on the job if you're no good at this yourself.
  • Wear your own fashions as much as possible. What better way to promote your clothing than to wear it? When people ask questions about it, be ready to explain everything in short, pithy ways that excite the listener.
  • If you start your own fashion label, you need sound advice on everything from the beginning. Surround yourself by a trusted team of financial, legal and marketing advisers, paid according to what you need rather than having them on staff.
  • Read widely. Find the biographies and true stories of fashion icons in the area of fashion that you're interested in. Learn all of the ins and outs of their experiences and see how you can use their experience to better your own. For example, if you want to shift into eco fashion, there are plenty of good trailblazer designers whose experiences have been documented, such as Toms founder Blake Mycoskie's book Start Something That Matters or any of Anita Roddick's books about the related but relevant beauty industry.
  • Learn early on how to pack a decent lunch and snacks. Hours can be very long in fashion design and sometimes leaving your creativity zone may be impossible. Your brain needs good nutrition though, so by remembering to pack healthy lunches and snacks, you can grab something to sustain all that hard intellectual slog and physical running around without starving yourself silly.
  • You can always be positive in what you do, don't ever feel sad about anything you always have to stay strong and confident in your abilities.

dimanche 12 mai 2013

Tops Fashion Trends


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This spring/summer 2013 tops come in many different and unique styles and colors that you haven’t seen before. Paste colors are a must for this season; pastel tops can be combined with nearly everything, from maxi skirts to short or long jeans; depending on the color you can match tops with bag or shoes.
Sleeveless or short sleeve tops come in styles, backless or filled with studs and spikes;
Some of the hottest trends of tops are: mint green! you must definitely have a mint green top.
Florals, black and white stripes, neon, and many more; will be inseparable trends throughout the whole summer.
Black and white stripes are one of the hottest trends. Although it has been hiding in the shadow for many seasons now is back strongly.
Have a look at some of the hottest summer tops
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Moroccain Caftan 2013

Caftan Moroccain 2013















Men’s Hair Trends For Spring/Summer 2013

Men’s Hair Trends For Spring/Summer 2013




Introduction
Predicting men’s hair trends for spring/summer 2013 is difficult because there doesn’t seem to be dramatic change from what we have seen over the past twelve months. We all know that new fashion trends are pushed and reported each and every season, but in the hair industry styles tend to evolve slowly over time and the turnover is not as continuous.
However, two men’s cuts are going to stand head and shoulders above the rest in the months ahead. The first is a move towards the slick side parting; with added internal length that helps to create an altogether more refined and formal look than what was prominent throughout 2012.
The alternative comes in the form of longer, textured hairstyles created with mattifying products like sea salt sprays – providing a natural finish, loads of texture and an increase in volume.
So let’s take a closer look at both of these cuts…
Looking Slick
The precise side parting is officially back – but did it ever go away?
For SS13, there is going to be much more emphasis on not only the cut but also the products utilised to style it. We will see a lot more shine, with pomades and gloss products being used instead of the matte finish clays that have become so popular of late. This classic cut will be very lean and tidy round the edges – think Don Draper in Mad Men.
The Cut
When creating this cut your stylist should maintain a decent degree of length on the top of the head whilst removing the length around the back and sides.
One major factor to take into account when taking on this style is just how high you want the hair cut at the back. The hair could be clippered into the crown to give a sharper, tighter look (making the length at the front look more exaggerated) or you could opt for a more classic take by having the hair tapered into the neck. Tapering means leaving more hair around the occipital bone (the curve on the back of the head) in order to create natural movement and more texture.
For a sharper finish, get the hair clippered on the sides – the higher it’s clippered the more dramatic the result will be. When choosing this style it’s important to decide if you want to have scalp exposure or scalp coverage through the sides and back, as this will determine what grade the stylist will use on the clippers.
For the length on top, the hair can be point cut to prevent the hair from becoming too heavy. You can also personalise the haircut with some internal texturising, which will help naturally support and push the hair back. This can be done by your stylist with scissors or a razor.
To give this haircut a modern edge, some clients choose to alter the balance of it by having the parting side cut higher. This results in exaggerated length through the front, which in turn gives the appearance of longer hair on top that looks more disconnected from the back/sides.
The Lookbook
Here are a few examples of classic and modern slick side partings:
Men's Slick Side Parting Hairstyle Lookbook
The Products
In most cases you shouldn’t dry the hair too much before applying product – this can create volume and make it harder to define the parting.
To create a nice crisp finish, towel dry the hair and apply your choice of a wet pomade (I recommend American Crew Pomade) for medium shine and hold or a stronger grooming/styling cream (again, American Crew do a good one) for a stronger shine and hold.
Make sure you rub it in your hands well before working it into the hair as it has probably been a while since many of you have used shine products. Start off with a small amount and work it into the sides of the hair – you can always add more if required. This approach will help avoid making the hair look too greasy, which will force you to start the whole process again.
  • AMERICAN CREW POMADE 85GMAmerican Crew Pomade 85gm
  • AMERICAN CREW GROOMING CREAM 85GMAmerican Crew Grooming Cream 85gm
  • KENT TORTOISESHELL EFFECT FINE POCKET COMB – MEDIUM 7TKent Tortoiseshell Effect Fine Pocket Comb - Medium 7t
  • SLICK POMADE BAXTER OF CALIFORNIASlick Pomade Baxter Of California
  • MOP GLISTEN HIGH SHINE POMADE 75GMop Glisten High Shine Pomade 75g
  • PASTE MR NATTYPaste Mr Natty
  • SMOOTH AND FINISH CREME TOMMYGUNSSmooth And Finish Creme Tommyguns
  • BUMBLE & BUMBLE GROOMING CREME 150MLBumble & Bumble Grooming Creme 150ml
  • REDKEN WATER WAX 03 50MLRedken Water Wax 03 50ml
Not So Slick
As mentioned in the introduction, opting for more texture on top is the alternative to the new slick side parting. You’ve got wave in your hair? Embrace it, enhance it! We’re still seeing shorter back and sides but if you want length and volume on top then go for it.
In previous years it’s been about gents straightening their hair and creating perfectly shaped quiffs. However, with the products available today, you can achieve a great look with much more natural results.
The Cut
Keeping the edges of the haircut clean and tidy (to create a sharp edge) is the key to this look.The rest of the style is all about being as individual as you are.
For a dramatic aesthetic, get the cut clippered through the sides – leaving length on top to create a taller, ‘bed head’ look. If you don’t want the hairstyle to be as extreme, the cut could be left with length around the back and sides to create a classic look with an attitude.
To add more personality to the haircut you could consider having a bit of colour smudged through the tips towards the front – this will expose the texture and give it a shot of character and individuality, much like accessories finish a great outfit.
This can be done as subtly or as pronounced as you are comfortable with, and isn’t too expensive. The great thing about guys getting colour done in this way is that you don’t see the roots growing out, so it should last a good few haircuts.
The Lookbook
Men's Texturised Hairstyle Lookbook
The Products
To get the most out of this cut, preparation is vital; applying product into the hair before drying is the best thing to do.
Try Kevin Murphy Hair Resort for a look that defies gravity or American Crew Ultramatte for a gutsier hold with a matte finish that will help support the hair into place. For longer hairstyles, a salt spray like the Bangstyle Sea Salt Mist Spray would be perfect.
Once you have applied your chosen product, ensure you blow dry the hair until it dries completely. Use your fingers or a vent brush and push the hair into the direction you are going to wear the style.
We have recently been using a lot of the L’Oreal Texture Dust with the longer hairstyles. The dust is incredible – you sprinkle it in towards the root area and it instantly clogs the hair, creating a strong durable hold and a great base before applying your styling product.
As the hair gets longer you should consider utilising a hairspray to hold the style in place.
  • KEVIN MURPHY HAIR RESORT SPRAY BEACH LOOK TEXTURE SPRAY 150MLKevin Murphy Hair Resort Spray Beach Look Texture Spray 150ml
  • AMERICAN CREW ULTRAMATTE 100MLAmerican Crew Ultramatte 100ml
  • LIGHT SEA SALT MIST 150 MLLight Sea Salt Mist 150 Ml
  • BUMBLE AND BUMBLE SURF SPRAY 125MLBumble And Bumble Surf Spray 125ml
  • LOREAL TNA TEXTURE DUST 22GLoreal Tna Texture Dust 22g
  • DENMAN VENT BRUSH D200TDenman Vent Brush D200t
Final Word
There you have it, two of the key men’s hairstyles for spring/summer 2013 and how to get them. So whether you prefer refined and formal or messy and edgy, both of the cuts showcased today are able to adapt to your personality and personal style effortlessly.
If you have any questions or comments about either of the styles featured, let me know in the comments section.