Modern Men Spring/Summer 2013 Style

Being confident and individual is what AllSaints always stands for through their seasonal clothing merchandising. This original British fashion label is famous for their signature rock ‘n’ roll taste in promoting a deeper personal indie but fashion inspired lifestyle. In Spring/Summer 2013, AllSaints is lifting their core values in improving the individuality in dressing their target audience further, by introducing this very versatile, mixable, fitted but contrasted, proportioned menswear collection. This specific approachable look showed below is from their Spring/Summer 2013 menswear lookbook.

The overall proportional styling is not hard to understand, if consumers are familiar with AllSaints’ classic look: slim and fitted part in the middle, with both ends contrasted bigger portions. In this look,  Print Cigarette Jeans is used to apply the middle slim and fitted part; a contrasted top part with an effect of streetwear layering including the combination of basic T-shirt, a Denim Russ Shirt, and covered by a very relaxed and softened lightweight colour blocked Axe Cardigan.

Here, the main colours for both portions (top and middle) are black, which indicate the classic and original AllSaints rock ‘n‘ roll attitude in mind. However, the contrasted white and light blue colours can be found on the top part, to make sure the whole look has some colour highlighting. In this look, the author includes an another Shadow Crew T-shirt choice to cater different type of consumers’ preference in the drop of neck size, colour and pattern.

Also, at the other end, the Hazard Boot is more than adequate to complete the whole look. With an experienced dark brown coloured chunky leather boots, it’s considerate choice made to contrast AllSaints’ skinny middle jeans part, and to improve a more matured fashion taste for individuality.